Published on : 22 March 20193 min reading time
We all wear clothes regardless of whether or not we are a true fashion fan. If you do not follow the fashion trends, you may not have noticed that the fashion industry is progressing fast with the digital age. In fact, the evolution of fashion has positively bombarded the catwalk.
Apps and the Internet of Things help fashion
Yes, the clothes have undergone a sacred update. How? First, by actively embracing what resellers still see as a threat to “physical” businesses! E-commerce is a big business for ready-to-wear, the popularity of online sellers is surpassing those of their rivals “offline”. Buying clothes online, however, suffers from a small problem. Without the ability to try clothes on the spot, buyers find it difficult to determine if they are going and especially what they look like wearing them. Resellers and stylists are trying to compensate for this problem virtually by offering applications like Polyvore or Try. These are programs that can be compared to a shopping companion in the palm of your hand. This intuitive software that offers suggestions and virtually dress you up, save you time and comfortably enjoy shopping via your smartphone.
Even the biggest ones
Facing the challenge, not only for their customers but also for themselves, the stylists are very attentive to the fierce competition that their virtual colleagues are throwing at them. Google has brought the code on the catwalk, with an experiment in which the net giant has tried to create clothes using complex programs. Named the Muze Project, the goal was to use a software package that could design custom clothing and styles. The program has gathered data from 600 fashionistas. These data provided the basis for a formula for calculating perfect trends according to the variables provided by the end user (according to preferences, mood …). For what result? Highly personalized and ultra-tailored pieces for a given individual that are unlikely to be found elsewhere. Colors, patterns, materials, designs … each element is assigned specifically to the person in question. Nobody wants to be in a party with the same clothes as another guest. With the Muze project, Google has drastically reduced this probability.
More creative freedom
Online commerce is the driving force behind this change. Stores like Etsy or Redbubble have exploited the demand for this niche of personalized fashion. It has never been easier for independent stylists to design and make clothes at a lower production rate. 3D printing for clothing has also kicked the industry’s sense of exclusivity.